Some people underestimate the power that colors can have on the mind. It is not something that is consciously observed. However, colors can have a subconscious influence on a person’s psyche. This is actually a pretty well-known fact in marketing and advertising. Businesses aim to solicit a specific emotion from potential customers.
Color themes, as well as different hued filters, are used in cinema to create different emotions for the audience. Such reactions are embedded in psychological effects, biological conditioning, and cultural influences. One should consider how colors can affect their mood if thinking to repaint their home or simply to be aware.
Color’s Impact in Society
If one were to look at many of the major food corporations like McDonald’s and other famous restaurants, they’d see a clear pattern – all of the logos are red. This is not done on accident by any means. The color red is a color many people subconsciously associate with feeling warmth and comfort. It is also not a surprise that these foods are also regarded as “comfort foods.”
How colors affect a person psychologically is also dependent on the tint, shade, brightness, and tone of a color. However, warm colors like red, orange, and yellow generally evoke feelings of happiness, optimism, and vitality.
While each color may have a “positive” psychological effect, they can also evoke quite adverse emotions as well. For instance, red is commonly used for warnings or to signal danger. Barrier tape is oftentimes a very bright yellow. Most traffic signs are red or yellow.
Green, blue, and purple fall under the category of cool colors. These colors can have a very soothing, calming effect. Such colors can solicit emotions of health, beauty, and creativity. Purple is often associated with royalty or prestige. Green offers a sense of nature and serenity. Blue is a well-liked color that many people are visually attracted to.
However, blue can also be used to solicit sadness. In fast food, corporations that capitalize on healthy choices might use cooler colors like green. Spas often use these colors to deepen one’s relaxation. Cool colors like lilac, lavender, baby blue, light green, or any pastels have this effect.
Sad colors include colors that are dark and muted. This includes the obvious colors like black and gray, as well as blue. Neutrals such as beige or brown can carry the same influence on one’s emotions.
When you are decorating a home, office, or business, it is important to put heavy consideration on the colors that you will use. This can make a difference in the ambiance that you are trying to portray.